Do people want what you sell?

If you read my previous article, Is your brand killing your sales growth?, you may, or may not, have noticed that I referred to people wanting what you sell instead of needing what you sell. This was done on purpose because people may, or may not buy what they need. However, they will usually find…

Is your brand killing your sales growth?

If your brand isn’t appealing, getting new customers becomes much more difficult. There’s a straight-forward way to strengthen your brand so it becomes sales magnet. What is a brand? Gather 30 people in a room and ask them, “What is a brand?” You will likely get at least 30 different answers. Some define a brand…